Project Haystack Organization Launches New Marketing Website

Project Haystack

Project Haystack Organization Launches New Marketing Website

Richmond, VA - February 28, 2019 - Project Haystack (, a collaborative community addressing the challenge of utilizing semantic modeling and tagging to streamline the interchange of data among different systems, devices, equipment and software applications, today announced the launch of its new marketing website The new site, which went live on February 25th, features a modern and sophisticated design to promote the vast marketing activities driven by the growing Haystack community and focused on promoting the value of smart data and semantic tagging.

To date, the website of the Project Haystack Organization has been solely for the developer community, featuring updates on semantic tagging, forum discussions and activities of the Working Groups.

“Given the growing amount of marketing activities our community has been initiating in the past few years, such as our up-coming 4thbiennial Haystack Connect Conference, our 5thbi-annual issue of Connections Magazine, numerous webinars, exhibits and guest speaking opportunities at industry events, it was easily decided that we needed to provide end-user’s and new developers one place where they could learn more and find out how they can get involved in our organization,” said John Petze, Executive Director of Project Haystack. “It was important that our developer site remain just that.”

While establishing the value of smart data for building systems is where Project Haystack gained its traction and adoption, the Haystack methodology is not just about HVAC, temperature sensors, fans, meters, and building systems. The IoT, BIoT and the IIoT are bringing diverse smart devices into homes, high-rise commercial buildings, industrial facilities, factories and agriculture. The goal of the new marketing website is to help these markets see the potential as smart devices proliferate into solutions no one could have ever imagined even a few years ago, to learn who the suppliers and end-users are from around the world, and why implementing a data management strategy that includes tagging, has become so critical.

“This new website demonstrates the growing acceptance of the value of the Haystack methodology,” added Marc Petock, Executive Secretary of the Project Haystack Organization. “We had a record number of contributed articles featured in our latest Connections Magazine Winter 2019 issue. Now we have expanded the opportunity for the community to contribute articles, videos, promote webinars and events all related to Project Haystack and the value gained from this new abundance of semantic data.”

The Project Haystack Organization consists of Founding Member and Board Member companies Conserve It, Intel®, J2 Innovations, Legrand, Lynxspring, Siemens and SkyFoundry, and Associate Member companies Accu-Temp Systems, Altura Associates, BASSG, Bueno Systems, BuildingFit, CABA, Energy Management Association, Intellastar, Intelligent Buildings, IoT Warez, KMC Controls, KNX Association, Kodaro, sensorFact, Tridium, VRT Systems, Wattsense and Yorkland Controls.

The new marketing website is at: The Developer Site, with information about the Haystack methodology is available at: The Discussion Forums can be found at:

About Project Haystack

Since its formation in March of 2011, the Project Haystack Organization, a 501(c) non-profit trade association, has been providing the industry with an open-source, collaborative environment to address the challenge of making data self-describing using semantic modeling, also known as data tagging. The work developed by the Project Haystack member companies and community streamlines the process of managing, presenting and analyzing the vast amount of data produced by smart devices and equipment systems. The Haystack methodology can be used with virtually any type of system and device data and is not tied to any vendor or communication protocol. More information about Project Haystack is available at:

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