Project Haystack Announces New Associate Member to the Organization

Project Haystack

Project Haystack Announces New Associate Member to the Organization

Richmond, VA – May 25, 2023 – Project Haystack (, a collaborative community addressing the challenge of utilizing semantic modeling and tagging to streamline the interchange of data among different systems, devices, equipment and software applications, today announced that a new Associate Member company, Midea Building Technologies (MBT), has joined the organization. 

“For over 12 years, Project Haystack has been developing the widely accepted standard for semantic modeling methodology with a focus on smart environments, building and facilities,” said Alex Rohweder, Co-Executive Director of the Project Haystack Organization. “One key element of the organizations proliferation is the increasing adoption of the Project Haystack standard by equipment and appliance manufacturers. MBT is a prime example of that.” 

With more than 166,000 employees and a presence in over 195 countries, including the United States, Midea’s products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, floor care, and lighting. As a key part of Midea Group, MBT business division was established in 1999 and was the first to produce VRF in China.  MBT strategically places its business concentration on the comprehensive solutions of intelligent buildings including heating, ventilation and air conditioning (HVAC) systems, elevators, control systems and energy management system.

“Our mission is to build smart space for a sustainable future which seamlessly connect human and the building space,” said Dr. Rui Yan, Head of Intelligent Technologies at the Leading Edge Research Center of MBT. “We have also landed several high-profile projects, like the most recently finished high-efficiency chiller plant project for Citigroup Tower at Shanghai.”

“Project Haystack is playing the leading role in making device data interoperable, providing the industry with a standard metadata model, tools, reference implementations and educational opportunities, all developed by a true open-source community,” said Marc Petock, Executive Secretary of the Project Haystack Organization. “Midea joining the organization is at an opportune time since we are holding our live and in-person Haystack Connect Conference next month in Nashville, and Midea has kindly signed-up as a Silver Sponsor.”

The Project Haystack Organization consists of Founding Member and Board Member companies Clockworks Analytics, Conserve It, J2 Innovations, Legrand, Lynxspring, Siemens and SkyFoundry, and Associate Member companies 75F, Accu-Temp Systems, Altura Associates, Automated Logic, BASSG, Bernhard, Brainbox AI, Bueno Systems, Buildings IOT, CABA, Coster Group, e-Magic, Energy Management Association, Intellastar, Intellienergy Tech, Intelligent Buildings, IoT Warez, KMC Controls, KNX Association, Switch Automation, Nanjing Chinwell Technology, Switch Automation, Tridium, WideSky and Yorkland Controls, as well as numerous Haystack supporters involved in the Project Haystack Forums and Working Groups.

More information about Midea Building Technologies is available at

More information about the Project Haystack Organization and Membership is available at: and

About Project Haystack                                      

Since its formation in 2011, the Project Haystack Organization has grown tremendously providing the industry with an open-source, collaborative environment where people and companies work together to address the challenge of utilizing semantic modeling to streamline the interchange of device data among software applications.

The devices that make up the Internet of Things—automation systems, metering systems, sensors, and smart devices—produce tremendous amounts of data. This data is very hard to organize and use across different applications because it is stored in many different formats, has inconsistent naming conventions, and very limited data descriptors. In essence, data lacks information to describe its meaning. Without meaning, a time-consuming and manual effort is required before value can be derived from the data.

To address this challenge, the Project Haystack community has defined an easy-to-use methodology to describe the meaning of data using a simple, extensible data-tagging approach and standard models for common equipment systems. The community-developed materials include detailed documentation describing the data modeling techniques, significant libraries of equipment models, and software reference implementations allowing software applications to easily consume smart device data that is marked-up with “Haystack Tags”. These data descriptors allow software applications to automatically consume, interpret, analyze, and present data from IoT devices, smart equipment, and systems.  

Project Haystack is a member-driven organization. More information about the Project Haystack Organization, including a list of its members, is available at:

More information about the Project Haystack Organization for Developers, the Discussion Forums and Working Groups can be found at:

To read the Press Release online at PRWeb, visit:



Marc Petock

Executive Secretary, Project Haystack
Telephone: 816-347-3500
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Robin Bestel

Marketing Manager, Project Haystack
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